Designing Your Authority Journey | Forbes Books | Covert Code | EP 4

About this episode

In this episode, Anna Covert and Terry Stanton discuss the intentional design of authority and its impact on credibility and visibility strategies.

-Ready to elevate your authority? Click the URL for a free digital copy of The Authority Advantage, available now for Covert Code listeners: https://books.forbes.com/free-resources/the-authority-advantage/?rpaname=annacovert In this final episode of Authority as a Growth Strategy, a Forbes Books series presented by The Covert Code, Anna Covert sits down with Terry Stanton, Director of Integrated Strategy at Forbes Books, to discuss how real authority is designed — not stumbled upon. If the Year of Authority 2026 is about separation through credibility, this conversation is the blueprint. Terry shares: - Why authority must start with long-term impact - How to reverse engineer your visibility strategy - The difference between attention and trust - Why mission clarity filters every strategic decision - How to define success before writing a book - Why vulnerability strengthens credibility - The importance of niche positioning - When a book is the right step — and when it isn’t One of the most powerful takeaways? Authority is not about being louder. It’s about being trusted. Terry’s background spans public radio, broadcast journalism, SEO, e-commerce, public relations, and integrated…

People in this episode

Host: Anna Covert

Guest: Terry Stanton

Topics covered

• authority
• credibility
• visibility strategy
• mission clarity
• niche positioning
• trust

Keywords

• authority
• credibility
• visibility
• trust
• niche positioning
• mission clarity
• vulnerability

Mentioned in this episode

Organizations: Forbes Books, Ashley Home Store, Nabisco, AT&T

Products: The Authority Advantage

More episodes of The Covert Code

• Founder-Led Selling: Why Faceless Brands Are Losing | The Covert Code | EP 117 · June 12, 2026 · 26 min
• Why Small Businesses Hit Growth Ceilings w/ Rob Aquino | The Covert Code | EP 116 · June 7, 2026 · 49 min
• Personalized Travel Powered by AI with Lou Chatta | The Covert Code | EP 115 · May 29, 2026 · 31 min
• Why Curiosity Is the Ultimate Competitive Advantage | The Covert Code | EP 114 · May 22, 2026 · 48 min
• Reinvention, Leadership & The Champagne CEO with Terri Eagle | Covert Code | EP 113 · May 15, 2026 · 48 min
• Designing Your Authority Journey | Forbes Books | Covert Code | EP 4 · May 1, 2026 · 42 min