About this episode

In this episode, Anna Covert and Terry Stanton discuss the intentional design of authority and its impact on credibility and visibility strategies.

-Ready to elevate your authority? Click the URL for a free digital copy of The Authority Advantage, available now for Covert Code listeners: https://books.forbes.com/free-resources/the-authority-advantage/?rpaname=annacovert In this final episode of Authority as a Growth Strategy, a Forbes Books series presented by The Covert Code, Anna Covert sits down with Terry Stanton, Director of Integrated Strategy at Forbes Books, to discuss how real authority is designed — not stumbled upon. If the Year of Authority 2026 is about separation through credibility, this conversation is the blueprint. Terry shares: - Why authority must start with long-term impact - How to reverse engineer your visibility strategy - The difference between attention and trust - Why mission clarity filters every strategic decision - How to define success before writing a book - Why vulnerability strengthens credibility - The importance of niche positioning - When a book is the right step — and when it isn’t One of the most powerful takeaways? Authority is not about being louder. It’s about being trusted. Terry’s background spans public radio, broadcast journalism, SEO, e-commerce, public relations, and integrated…

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