About this episode

In this episode, Ekaterina Popova discusses burnout in the art community with guests Alex Mitow and Sharone Halevy from Superfair, exploring effective strategies for artists to thrive.

If you have ever felt like you are running a marketing agency instead of an art practice, you are not alone. In this episode, I sit down with Alex Mitow and Sharone Halevy, the dynamic duo behind Superfair, now in their 11th year as one of the most artist-forward art fairs in the country. We talk about what they are witnessing in real time across the artist community, why burnout is at an all-time high, and what actually works when you strip away the noise. We cover: Why social media has aged and what that means for your practice The concept of force multipliers and how to find yours What artists are doing that is getting in their own way Why in-person connection is the ultimate leverage point How to come back to life creatively when you are running on empty What it actually looks like to exhibit at an artist-forward art fair LINKS AND RESOURCES Book a free 15-minute discovery call with the Superfair team (mention Create! Magazine for exclusive listener discounts): https://calendly.com/d/cqt2-fkf-54v/15-minute-discovery-meeting Learn more about Superfair: https://www.thesuperfair.com Celebrate ten years of Create! Magazine with our first ever Annual Art Prize, open now through…

People in this episode

Host: Ekaterina Popova

Guests: Alex Mitow, Sharone Halevy

Topics covered

• burnout
• art career
• social media
• in-person connection
• force multipliers

Keywords

• burnout
• art practice
• marketing agency
• artist-forward art fair
• creative leverage

Mentioned in this episode

Organizations: Superfair, Create! Magazine

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• What Does It Mean to Feel Seen? A Conversation on Community and Serving Through Art with Artist The Tracy Piper · July 20, 2026 · 22 min
• How to Find the Right Gallery Partner: Signs to Look For · July 9, 2026 · 21 min
• They Can't Take This From You: Coming Back to Your Practice, Again and Again · July 1, 2026 · 18 min
• The Art of Creative Loitering: A Permission Slip to Slow Down · June 18, 2026 · 21 min

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