Writing Cross-Genre, Selling Direct, And Serialising On SubStack With P.D. Alleva

Writing Cross-Genre, Selling Direct, And Serialising On SubStack With P.D. Alleva

June 15, 2026 · 53 min

About this episode

The episode discusses the intersection of horror writing, cross-genre fiction, direct sales, and the use of SubStack for authors, featuring insights from psychotherapist and author P.D. Alleva.

How can horror writing help readers — and writers — work through psychological trauma? Why does cross-genre fiction take longer to find an audience, but pay off in the long run? Is running a direct sales store actually worth the inventory, postage, and learning curve? And how can SubStack work for fiction authors? With psychotherapist and award-winning author P.D. Alleva. In the intro, thoughts on why in-person conferences are still worth it, even when they are a challenge for sensitive introverts! and tips for making the best of conferences [ Self-Publishing Show ]. Today's show is sponsored by  Draft2Digital , self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to  www.draft2digital.com  to get started. This show is also supported by my Patrons. Join my Community at  Patreon.com/thecreativepenn   P.D. Alleva is the award-winning author of horror, sci-fi, thrillers, and fantasy books. He's also a psychotherapist. You can listen above or on  your favorite podcast app  or read the notes and links below. Here are the highlights and the full transcript is…

People in this episode

Host: Joanna Penn

Guest: P.D. Alleva

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Draft2Digital

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Books & works: Self-Publishing Show

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