Shufti – Fighting AI Fraud With AI

Shufti – Fighting AI Fraud With AI

July 14, 2026 · 26 min

About this episode

Tom Gadsden discusses the intersection of AI fraud prevention and the crypto economy with a focus on Shufti's role in identity verification.

Tom Gadsden is Vice President of Product at Shufti, the London-based identity-verification and fraud-prevention platform built to let businesses onboard and screen users across borders in seconds rather than days. Gadsden has spent more than a decade building identity and financial-crime products, with earlier roles at credit bureau Experian and in card payments, giving him a close view of how fraud has scaled from a cottage problem into an industry. Why you should listen Shufti sits at an awkward and revealing intersection of the crypto economy. Bitcoin was designed to strip out gatekeepers; Shufti, and the compliance layer it represents, exists to put a version of them back. Gadsden doesn't pretend that tension away. He accepts that know-your-customer checks are anathema to part of the crypto community, and that self-hosted wallets will always let people move funds outside the system. But where crypto collides with fiat on- and off-ramps, governments have decided they want to see where money comes from and where it goes, and firms like Shufti, alongside chain-analytics players such as Chainalysis and Elliptic, are how businesses meet that expectation. He reaches for a useful…

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