[Emerging Tech] Turning Online Reviews Into Growth With George Swetlitz

About this episode

George Swetlitz discusses how businesses can leverage online reviews as a growth strategy.

George Swetlitz is the Co-Founder and CEO of RightResponse AI, a reputation management platform that helps location-based businesses win more customers by improving their visibility and credibility through strategic responses to online reviews. He previously served as CEO of Alpaca Audiology, a private equity-backed healthcare business that grew to over 200 locations nationwide. Earlier in his career, George worked at McKinsey & Company and held leadership roles at Sara Lee before advising CEOs and private equity firms on operational strategy and profitability improvement. He currently focuses on helping businesses turn customer feedback into actionable insights that drive growth and better customer experiences. In this episode… Online reviews can quietly undermine marketing spend, customer acquisition, and local search visibility, especially for businesses with multiple locations. When responses are generic or missing, strong operations may still lose prospects to competitors with better reputations. How can businesses turn reviews from a reactive chore into a real growth strategy? George Swetlitz, an expert in AI-driven reputation management for location-based businesses…

People in this episode

Host: Richard Walker

Guest: George Swetlitz

Topics covered

• online reviews
• reputation management
• customer feedback
• business growth
• AI in business

Keywords

• online reviews
• reputation management
• customer acquisition
• AI
• business strategy

Mentioned in this episode

Organizations: RightResponse AI, Alpaca Audiology, McKinsey & Company, Sara Lee

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