About this episode

Tonya Turrell discusses how buyer-driven matchmaking can improve the technology purchasing process.

Tonya Turrell is the Founder and CEO of TechnologyMatch, a buyer-first platform that connects IT leaders with technology providers through AI-powered matchmaking and demand generation. A three-time founder with two successful exits, she is known for challenging traditional lead-generation models and creating trust-based alternatives that prioritize buyer intent. Tonya has earned Inc. recognition on both the Inc . 5000 and Female Founders 250 for leadership and innovation. She also hosts the Between Fires and Futures podcast, where she explores IT leaders' changing role amid AI's growing influence. In this episode… Technology buyers today are inundated with sales outreach, making it harder to identify the vendors and solutions best suited for their business needs. At the same time, technology providers struggle to reach qualified prospects, and many sales teams miss opportunities by prioritizing the pitch over a deeper understanding of customer challenges. How can buyers and sellers create more meaningful connections that lead to better outcomes for everyone involved? Tonya Turrell, a technology marketplace innovator and demand-generation expert, explains how buyer-driven…

More episodes of The Customer Wins

• Customer Experience, AI, and Cloud Security With Mikhail Ruchkin · July 20, 2026 · 34 min
• Building Trust-Driven Tech Partnerships With Brian Hyman · July 6, 2026 · 36 min
• Customer Psychology, Marketing, and Growth With Bob Serling · June 29, 2026 · 39 min
• [Governance Series] Transforming Wealth Management Compliance With David Reeve · June 22, 2026 · 34 min
• Redefining Meetings and the Agentic Future With Artem Koren · June 15, 2026 · 37 min
• [Governance Series] Revolutionizing Compliance for Small Firms With Paranj Patel · June 8, 2026 · 36 min

Explore listener stats, chart rankings, contacts and more on the The Customer Wins podcast page.