104. Joshua Sims talks Entrepreneurship and the intersection of Marketing & Operations

About this episode

Joshua Sims Sr. discusses his journey in entrepreneurship and the synergy between marketing and operations.

Today we are excited to host Joshua Sims Sr.on The Cutting Onions Podcast. Joshua is an entrepreneur and marketing executive, and the Founder of The Fossil Group , an omni-channel, digital, and data-forward marketing agency focused on driving digital sales for franchisees, emerging brands, and founders. His background includes serving as Head of Marketing at Big Chicken, Senior Manager of Media & Advertising (Digital) at Bojangles, and Co-Founder and Chief Marketing Officer of Family Life Brands. Joshua is also a restaurateur and has a new deli getting ready to open in North Carolina. As you’ll hear in this conversation, entrepreneurship runs in Joshua’s family, and it is in his DNA. He also resurrected his marketing agency as well because he saw a need to help small businesses and give them the tools to scale their organizations. Joshua has a unique way of connecting to Operations and building that bridge where Marketing and Operations work closely together to accomplish the KPI’s to drive the business. A graduate and former football athlete at North Carolina Central University. Joshua’s passion for HBCUs, sports, and culture led him to co-found The HBCUNightly Network , a…

People in this episode

Host: Bobby Shaw

Guest: Joshua Sims Sr.

Topics covered

• Entrepreneurship
• Marketing
• Operations
• Digital Sales
• Franchise
• HBCUs

Keywords

• entrepreneurship
• marketing
• operations
• digital sales
• franchise
• HBCU
• media

Mentioned in this episode

Organizations: The Fossil Group, Big Chicken, Bojangles, Family Life Brands, The HBCUNightly Network

Places: North Carolina

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