EP 420: Is Audemars Piguet Still Worth Buying Today?

EP 420: Is Audemars Piguet Still Worth Buying Today?

May 25, 2026 · 4 min · Season 9 · Episode 420

About this episode

Chris discusses the current value and market perception of Audemars Piguet watches.

Audemars Piguet was one of the hottest brands during the peak watch market years. Royal Oaks exploded, prices skyrocketed, and everybody wanted an AP. But the market changed. In this video, Chris breaks down whether AP still makes sense to buy in today’s market and why the answer depends entirely on the reference. From buying, selling, trading, consigning, and sourcing watches every day, we’re seeing a major shift in how collectors approach AP. Because today, buying “just any AP” is not the same thing as buying the right AP. Let us know in the comments: Do you think AP still makes sense right now? Which references would you buy? OUR CHRONO24 STORE: https://www.chrono24.com/dealer/warriortime/ *Reach out to us and include the words "WT YouTube" to get a free appraisal.* 📩 Work With Us We buy, sell, trade, consign, service, source, and repair luxury timepieces. 👉 Interested in working with us on a watch? Email: support@chriswarnes.com 📘 Dominate Your Day: A High Performer’s Guide to Winning at Life 📕 https://chriswarnes.com/book/ ✅ Learn from Chris🤵 Want to be a successful entrepreneur and find your purpose in life? Start the Journey here: https://chriswarnes.com/ 🌍…

People in this episode

Host: Chris Warnes

Topics covered

Keywords

Mentioned in this episode

Organizations: Audemars Piguet, Chrono24

Products: Royal Oaks

Books & works: Dominate Your Day: A High Performer’s Guide to Winning at Life

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