How to Choose the Right Franchise With Greg Mohr
About this episode
George Wright III interviews franchise consultant Greg Mohr about franchising as a strategy for business success.
George Wright III interviews franchise consultant Greg Mohr , founder of Franchise Maven, about franchising as an “anti-founder” strategy—stepping into proven systems and processes to reach goals faster than starting a business from scratch. Mohr shares his path from Taco Bell and corporate work to franchising after reading “Rich Dad Poor Dad,” and explains who fits franchising best: self-starters with risk tolerance who can be mentored and follow systems. They discuss capital requirements for brick-and-mortar franchises versus service-based franchises, including typical net worth and liquidity expectations and SBA Express loan options. Mohr outlines his client-matching process, the importance of treating a franchise as an asset, and due diligence using the Franchise Disclosure Document (items 19 and 20, bankruptcies, litigation, and open-vs-sold locations). They note post-COVID growth in essential services like HVAC, plumbing, restoration, senior care, and medical franchises, and discuss horizontal and vertical growth for long-term wealth. 00:00 Franchise Fit Questions 02:00 Greg’s Franchise Origin Story 03:59 Anti Founder Explained 07:31 Who Thrives in Franchising 09:19 Capital…
People in this episode
Host: George Wright III
Guest: Greg Mohr
Mentioned in this episode
Organizations: Franchise Maven
Books & works: Rich Dad Poor Dad
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