Dan Sullivan - "Your eyes can only see and your ears can only hear what your brain is looking for."

About this episode

This episode discusses Dan Sullivan's quote on perception and how our brain filters information based on what we deem important.

Welcome to the Daily Quote , the podcast designed to kickstart your day in a positive way. I'm your host Andrew McGivern and this episode is brought to you by the Great News podcast. Link is in the show notes. Today's quote comes from Dan Sullivan, co-founder of Strategic Coach , the world's leading entrepreneurial coaching program, author of more than 50 books, and a man who has spent five decades helping people understand how their thinking shapes the reality they experience. He said: "Your eyes can only see and your ears can only hear what your brain is looking for." Here's a question. Have you ever decided to buy a particular car, say, a red Honda and suddenly that specific car seems to be everywhere? Every parking lot. Every intersection. Every street you drive down. They were always there. You just couldn't see them. Your brain had no reason to flag them as relevant, until it was relevant to you. That's not coincidence. That's your Reticular Activating System, the neurological filter your brain uses to decide what information from the overwhelming flood of sensory input around you actually reaches your conscious awareness. And here's the critical insight: it…

People in this episode

Host: Andrew McGivern

Topics covered

• motivation
• perception
• neuroscience
• entrepreneurship
• self-awareness

Keywords

• Dan Sullivan
• motivation
• perception
• Reticular Activating System
• entrepreneurship

Sponsors

Great News podcast

Mentioned in this episode

Organizations: Strategic Coach

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