#1025 - Why You Should Never Just Give a Discount
About this episode
In this episode, James Newell discusses the pitfalls of giving discounts without justification and how to handle discount requests effectively.
Someone asks for a discount. Most sellers give it before they've even thought about why. ๐๐ป ๐๐ต๐ถ๐ ๐ฒ๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ ๐๐ผ๐'๐น๐น ๐น๐ฒ๐ฎ๐บ: why asking for the reason behind a discount request stops most people in their tracks, how to respond without immediately cutting your price, and what a justified discount request actually looks like. Discounting on demand is one of the most expensive habits in sales. It happens because sellers want to avoid social awkwardness, so they give money away the moment someone asks. No pushback. No question. Just less margin for no reason. James shares the one response that changes the dynamic completely. It's polite, it's professional, and it puts the buyer in a position where they have to justify the ask. Most of the time they can't, and the discount conversation ends there. ๐ง๐ผ๐ฝ๐ถ๐ฐ๐ ๐๐ผ๐๐ฒ๐ฟ๐ฒ๐ฑ How to handle discount requests Responding to "can we have a discount" Protecting your price in sales Sales objection handling Discounting in B2B sales Sales margin protection Buyer psychology and price Sales confidence Holding your price under pressure This is episode 1025 of the Daily Sales Message podcast. Hit follow so you never missโฆ
More episodes of The Daily Sales Message | Sales Tips, Messaging + Conversion Psychology
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- #1023 - Why You Need to Control How Buyers Compare You
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