ROI for AI: Why Most Projects Fail (and How to Get Yours Right)
From The Dashboard Effect by Brick Thompson, Jon Thompson, Caleb Ochs, Landon Ochs
October 22, 2025 · 10 min · Episode 163
About this episode
This episode discusses the high failure rate of AI projects and offers strategies for achieving better ROI through practical approaches.
AI adoption is booming but most initiatives still fail to deliver real ROI. In this episode, Brick and Landon unpack why 60–95% of AI projects miss the mark and what companies can do differently. From the importance of a solid data foundation to starting small with practical use cases, they outline a smarter approach to AI that focuses on results, not hype.
People in this episode
Hosts: Brick Thompson, Landon Ochs
Topics covered
- AI adoption
- ROI
- AI project failure
- data foundation
- practical use cases
- results-oriented AI
Keywords
- AI
- ROI
- project failure
- data foundation
- use cases
- business strategy
More episodes of The Dashboard Effect
- Can You Run Your BI on AI? · June 12, 2026 · 25 min
- Using Vibe Coding in Real Data Projects · June 10, 2026 · 19 min
- AI Won't Kill Your Coding Career · June 3, 2026 · 14 min
- The Hidden Complexity Behind Simple Dashboards · March 25, 2026 · 10 min
- Should You Build a Data Team or Borrow One? · March 12, 2026 · 8 min
- How a PE-Backed Rollup Escaped Excel Chaos · February 5, 2026 · 14 min
Explore listener stats, chart rankings, contacts and more on the The Dashboard Effect podcast page.