How Kenny Beecham Became the New Face of NBA Media
From The Deal with Alex Rodriguez and Jason Kelly by Bloomberg
April 16, 2026 · 34 min
About this episode
Kenny Beecham discusses his rise in NBA media and his recent partnership with NBC Sports.
NBA fans, you’re about to see a whole lot more of Kenny Beecham. The founder of basketball media brand Enjoy Basketball first broke through in 2011 streaming NBA 2k games on Twitch. Since then, he has built a YouTube channel with over 700,000 followers, hosted altcasts on NBA TV and ESPN and interviewed Adam Silver. In October 2025, Kenny and Enjoy signed their biggest deal yet: a partnership with NBC Sports to produce original NBA programming, the network’s first partnership with a creator-led media company. In this episode of The Deal, Kenny tells Jason and Alex why his appeal is based in the fact that he is “just a guy from Chicago.” He also shares how a cold email and getting stranded in a blizzard helped him close the deal with NBC. Kenny also explains how the YouTube “Adpocalypse” helped him build a basketball media juggernaut, how Allen Iverson changed the culture of basketball and why a show about NBA wives and girlfriends is such a hit. You can also watch this interview on the Bloomberg Podcasts YouTube page . See omnystudio.com/listener for privacy information.
People in this episode
Hosts: Jason Kelly, Alex Rodriguez
Guest: Kenny Beecham
Topics covered
- NBA media
- Kenny Beecham
- Enjoy Basketball
- partnerships
- YouTube
- sports culture
Keywords
- Kenny Beecham
- NBA media
- Enjoy Basketball
- NBC Sports
- YouTube
- sports culture
- Allen Iverson
- Adpocalypse
Mentioned in this episode
Organizations: Enjoy Basketball, NBC Sports, NBA TV, ESPN
Books & works: NBA, NBA wives and girlfriends show
Places: Chicago
More episodes of The Deal with Alex Rodriguez and Jason Kelly
- The "Americanization" of the World Cup, Plus Alex on the MLB CBA · June 11, 2026 · 36 min
- FIFA’s Jill Ellis Says the World Cup Will be “Magical” · June 4, 2026 · 23 min
- Tracy McGrady Always Wanted to Be an Owner · May 28, 2026 · 25 min
- Jess Pegula on the Business of Tennis · May 21, 2026 · 24 min
- Alan Waxman is a Sports Superinvestor · May 14, 2026 · 25 min
- AJ Andrews on What's Next for Baseball and Softball · May 7, 2026 · 25 min
Explore listener stats, chart rankings, contacts and more on the The Deal with Alex Rodriguez and Jason Kelly podcast page.