About this episode

This episode discusses how to effectively evaluate trade shows and set goals for better results.

Trade show season is here — but are you actually getting ROI, or just showing up out of habit? In this episode, we break down how to evaluate trade shows the right way, what we learned from building our own contractor-focused event, and how to set goals that actually drive results — whether you're chasing brand awareness or qualified leads.

People in this episode

Host: Shane Chapman

Topics covered

• trade shows
• ROI
• contractor events
• goal setting
• brand awareness
• qualified leads

Keywords

• trade show season
• contractor-focused event
• evaluate trade shows
• drive results
• brand awareness
• qualified leads

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