399 What to do with soft toys with Loved Before

399 What to do with soft toys with Loved Before

From The Declutter Hub Podcast by The Declutter Hub

March 20, 2026 · 38 min · Episode 399

About this episode

In this episode, Ingrid discusses the innovative soft toy rehoming agency Loved Before with its founder Charlotte, exploring how to part with sentimental toys responsibly.

Have you ever looked at a pile of outgrown soft toys and wondered how to part with them without sending them straight to landfill? What if those beloved childhood companions could find new homes instead of ending up in the bin? Could there be a way to honour the sentimental value of these fluffy friends whilst decluttering your space? 🔗 Read / Listen more: https://declutterhub.com/399 In this heartwarming episode, Ingrid explores an innovative solution to one of decluttering's most emotional challenges through Charlotte's inspiring journey as the "Fluffy CEO" of Loved Before. Discover how this unique soft toy rehoming agency is revolutionising the way we think about parting with cherished childhood companions whilst making a genuine environmental impact. Charlotte shares the fascinating story behind creating Loved Before after witnessing charity shops overwhelmed by donated soft toys that were sadly destined for landfill despite their sentimental value. From humble beginnings in a university living room to partnering with prestigious retailers like Selfridges, this episode reveals how one person's vision has saved an estimated 75,000-100,000 toys from waste whilst bringing joy…

People in this episode

Host: Ingrid

Guest: Charlotte

Topics covered

  • soft toys
  • decluttering
  • environmental impact
  • sentimental value
  • rehoming

Keywords

  • soft toys
  • decluttering
  • rehoming
  • environmental impact
  • sentimental value
  • charity
  • waste reduction

Mentioned in this episode

Organizations: Loved Before, Selfridges

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