The Deep Track, Ep. 100 - Midwest Mindset, IWC, & F1 with Wesley Smith

The Deep Track, Ep. 100 - Midwest Mindset, IWC, & F1 with Wesley Smith

From The Deep Track by Blake Buettner

May 7, 2026 · 1h 19m · Season 1 · Episode 100

About this episode

In episode 100, Wesley Smith returns to discuss life, watches, and automotive culture, including his experience at Watches & Wonders and the potential return of V8 engines to Formula 1.

Send us Fan Mail In episode 100 of the podcast Wesley Smith of Standard H returns to chat about all manner of life, watch, and automotive culture. Wesley also shares his experience of attending Watches & Wonders in Geneva for the first time, and we pick a few watches that left impressions on us. Additionally, we talk about pricing strategy from IWC, and what makes a perpetual calendar so compelling. Finally, we react to the news of V8 engines possibly returning to Formula 1. Show No...

People in this episode

Host: Blake Buettner

Guest: Wesley Smith

Topics covered

  • watch culture
  • automotive culture
  • pricing strategy
  • perpetual calendar
  • Formula 1 news

Keywords

  • Midwest Mindset
  • watches
  • automotive
  • IWC
  • Watches & Wonders
  • Formula 1
  • V8 engines
  • perpetual calendar

Mentioned in this episode

Organizations: Standard H, IWC

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