#36 - Snowflake’s AI push counters SaaSpocalypse fears - Baris Gultekin

#36 - Snowflake’s AI push counters SaaSpocalypse fears - Baris Gultekin

From The Deep View: Conversations by The Deep View

March 30, 2026 · 32 min

About this episode

Baris Gultekin discusses Snowflake's transformation in the AI era and the integration of coding tools across the company.

Snowflake has been a stalwart of the SaaS economy and a leader in enterprise data for the past decade. But the company is deep in the middle of a transformation that most people haven't recognized yet. In this episode of The Deep View Conversations, senior reporter Nat Rubio-Licht talks with Baris Gultekin, vice president of AI at Snowflake, for a candid look at how the company is navigating the AI era and what it's learning in real time. Gultekin talks openly about how the entire team inside Snowflake is now using coding tools to build skills and automate their work. That includes non-developers who are using Project SnowWork, an AI agent for professionals across all roles. Baris joined Snowflake in 2023 through the acquisition of blockchain startup nxyz and has spent the past three years building and running the AI teams inside the enterprise tech giant. He also brings a rare perspective from his time working on Google Assistant in the pre-LLM era, which gives him a unique lens on how much has changed. Topics covered: + Why there is no AI strategy without a data strategy, and what enterprises keep getting wrong + How agentic AI has shifted enterprise data from…

People in this episode

Host: Nat Rubio-Licht

Guest: Baris Gultekin

Topics covered

  • AI strategy
  • data strategy
  • enterprise automation
  • SaaS economy
  • multi-agent systems
  • coding tools

Keywords

  • Snowflake
  • AI
  • SaaSpocalypse
  • automation
  • data governance
  • Cortex Code
  • Project SnowWork

Mentioned in this episode

Organizations: Snowflake, Google Assistant, nxyz

Products: Project SnowWork, Cortex Code (CoCo)

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