#46 - Why ChatGPT won't stay a chatbot forever - Ian Silber
From The Deep View: Conversations by The Deep View
May 31, 2026 · 33 min
About this episode
Ian Silber discusses the evolution of ChatGPT and the changing landscape of AI product design.
In this episode of The Deep View Conversations, senior reporter Nat Rubio-Licht sits down with Ian Silber, Head of Product Design at OpenAI, to explore how ChatGPT is evolving for the future. Silber explains why designing for AI requires a different mindset than designing traditional apps. Instead of treating the model as something behind the interface, he says designers now have to think of the model itself as part of the material they work with. That shift changes everything from product decisions and user experience to ethics, safety, and human judgment. The conversation also covers Silber’s experience at Instagram, how that shaped his approach to building fast-growing consumer products, and how OpenAI’s design team is thinking about the next phase of ChatGPT, including more proactive and agentic experiences. Silber also shares how he personally uses AI in his work, from brainstorming design principles to prototyping ideas with Codex. Topics covered: + How OpenAI approaches product design for ChatGPT + Why AI changes the traditional design process + What designers can learn from fast-growing consumer products like Instagram + How ethics, safety, and responsibility show up in…
People in this episode
Host: Nat Rubio-Licht
Guest: Ian Silber
Topics covered
- AI design
- product design
- user experience
- ethics in AI
- prototyping workflows
- fast-growing consumer products
- design principles
Keywords
- ChatGPT
- AI design
- product design
- user experience
- ethics
- Codex
- prototyping
Mentioned in this episode
Organizations: OpenAI, Instagram
Products: ChatGPT, Codex
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