#49 - Apple fixed Siri, but that's not its biggest AI story - Sabrina Ortiz

#49 - Apple fixed Siri, but that's not its biggest AI story - Sabrina Ortiz

From The Deep View: Conversations by The Deep View

June 11, 2026 · 1h 0m

About this episode

Jason Hiner and Sabrina Ortiz discuss Apple's latest AI announcements and the implications for users and the industry.

At Apple Park, Jason Hiner and Sabrina Ortiz sat down for a special episode of The Deep View Conversations at the end of WWDC 2026 to break down Apple's biggest AI announcements. After two years of delays, promises, and mounting pressure, Apple finally delivered the Siri and Apple Intelligence experience we've been waiting for. But the bigger story may be how Apple is bringing AI to everyday users without forcing them into chatbots, new apps, or complicated workflows. In this conversation, Jason and Sabrina unpack the most important announcements from WWDC, debate Apple's approach to AI, and explore where Apple's strategy differs from OpenAI, Google, Anthropic, and the rest of the industry. Topics covered include: Why Apple's new Siri is a much bigger deal than it looks How 'Personal Context' is Apple's biggest AI advantage Why Apple is betting on features over chatbots The role of privacy, trust, and Private Cloud Compute Why Spatial Reframing is Apple's most innovative AI feature How Apple Intelligence works with Apple's Foundation Models and Google Gemini The AI upgrades coming to Photos, Safari, Messages, Writing Tools, and Mac Why Jason thinks Apple needs a stronger AI agent…

People in this episode

Host: Jason Hiner

Guest: Sabrina Ortiz

Topics covered

Keywords

Mentioned in this episode

Organizations: Apple, OpenAI, Google, Anthropic

Products: Siri, Apple Intelligence, Photos, Safari, Messages, Writing Tools, Mac, Vision Pro, Google Gemini

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