Inside a Real Rebrand

Inside a Real Rebrand

From The Deeply Graphic Designcast - DGDC by Graphic Designers Nick Longo and Mikelle Morrison

April 6, 2026 · 1h 5m · Season 2026

About this episode

The episode explores the thoughtful rebranding process of Shear Revival, emphasizing the importance of clarity, collaboration, and craft.

Most rebrands look good on the surface. This one actually meant something. In this episode, we go inside the rebrand of Shear Revival with Zach, Nader, and Tom, breaking down what it really takes to evolve a brand without losing its core. From early conversations and living room brainstorms to building a full visual system, this wasn’t a quick refresh, it was a thoughtful reset rooted in clarity, collaboration, and craft. We get into what most designers and founders miss about rebranding, why it’s more than just a logo, and how the right process can actually move a business forward. If you’ve ever thought about rebranding, or you’re in the middle of one right now, this is the real playbook. Here are the links for Nader: www.nbdco.com www.instagram.com/nbdco_ Here are Zach's links: zach@shearrevival.com www.shearrevival.com www.instagram.com/shearrevival www.tiktok.com/@shearrevival youtube.com/@shearrevival

People in this episode

Hosts: Nick Longo, Mikelle Morrison

Guests: Zach, Nader, Tom

Topics covered

  • rebranding
  • design process
  • brand evolution
  • visual identity
  • collaboration
  • craft

Keywords

  • rebrand
  • design
  • visual system
  • logo
  • business growth
  • creative process

Mentioned in this episode

Organizations: Shear Revival, NBD Co., Instagram, TikTok, YouTube

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