About this episode

Dr. Mark Costes interviews Gino Wickman about the Entrepreneurial Operating System and essential traits for entrepreneurs.

On today's episode, recorded live at the Dental Success Summit 2026, Dr. Mark Costes sits down with Gino Wickman, creator of the Entrepreneurial Operating System and author of Traction, Rocket Fuel, and Shine. Gino shares the lessons behind building EOS, the six essential traits of an entrepreneur, and why the right visionary-integrator partnership can transform a growing business. They discuss how to find and evaluate an integrator, the five rules that keep the relationship strong, the most overlooked components of EOS, and the foundational tools dental leaders can begin implementing immediately. Gino also opens up about the deeper message behind Shine and why lasting success requires more than achievement alone. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

People in this episode

Host: Dr. Mark Costes

Guest: Gino Wickman

Topics covered

• entrepreneurship
• business growth
• leadership
• operating systems
• partnerships

Keywords

• Entrepreneurial Operating System
• Gino Wickman
• business partnerships
• dental leadership
• EOS

Mentioned in this episode

Organizations: Entrepreneurial Operating System

Books & works: Traction, Rocket Fuel, Shine

More episodes of The Dentalpreneur Podcast w/ Dr. Mark Costes

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• 2555: Fired Up but Going Nowhere- Turn Today into the Day Everything Actually Changes · July 17, 2026 · 1h 2m
• 2554: Evolve - Thriving in Dentistry's New Reality · July 16, 2026 · 1h 4m
• 2553: Inside a High Tech Dental Practice Built for Education · July 15, 2026 · 24 min
• 2552: Paying Yourself & The Influence You Have Pt. 2 · July 14, 2026 · 32 min
• 2551: Paying Yourself & The Influence You Have Pt. 1 · July 13, 2026 · 34 min

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