About this episode

Omar El-Takrori discusses the importance of building a personal brand with Daniel Priestley.

In this episode of The Dept. Omar sits down with Daniel Priestley to talk about why personal brand has become one of the most powerful business assets a founder, CEO, or entrepreneur can build. Daniel has been on The Diary of a CEO eight times, with over 40 million collective views, and has spent the last 15 years teaching business owners how to become a key person of influence in their industry. This conversation breaks down why personal brands are getting more attention, more trust, and more opportunity than traditional company brands, and why CEOs who ignore this shift may be paying what Daniel calls an “attention tax.” If you want to build a personal brand that creates real opportunities, attracts the right people, and supports the business you actually want to build, this episode is a must-watch. 💸 Take The Content To Cash Challenge 💸 https://go.thevideodept.co/content-to-cash 📚 My favorite books from Daniel Key Person of Influence: https://amzn.to/4f50W0R Oversubscribed: https://amzn.to/3Y9a0fg ✅ Follow Daniel https://www.linkedin.com/in/danielpriestley https://www.instagram.com/danielpriestley/ ✅ Follow Omar: https://www.instagram.com/omareltakrori 📈 If you’re serious…

People in this episode

Host: Omar El-Takrori

Guest: Daniel Priestley

Topics covered

• personal branding
• business assets
• entrepreneurship
• influence
• attention tax

Keywords

• personal brand
• business
• entrepreneur
• influence
• attention tax
• opportunities
• CEO

Mentioned in this episode

Organizations: The Diary of a CEO

Books & works: Key Person of Influence, Oversubscribed

More episodes of The Dept. w/ Omar El-Takrori

• The ONLY Way to Start a Personal Brand in 2026 (One Decision) | The Dept. #125 · July 9, 2026 · 50 min
• How To Make $100K+ Selling Your Knowledge in 2026 | The Dept. #124 · July 2, 2026 · 1h 7m
• The NEW Way to Build A Business with Al ft. Dan Martell | The Dept. #123 · June 20, 2026 · 1h 17m

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