About this episode

The episode discusses the challenges politicians face when using TikTok for electoral purposes and the importance of understanding the platform's dynamics.

Some politicians have managed to weaponise social media for electoral purposes, but experts say if you don't have the deft touch, just stay away Politicians who think TikTok is an advertising platform for their party are wasting their time on the platform, say experts Find The Detail on Newsroom or RNZ Go to this episode on rnz.co.nz for more details

Topics covered

• social media
• politics
• TikTok
• advertising
• electoral strategy

Keywords

• TikTok
• politicians
• social media
• advertising
• electoral purposes
• experts

Mentioned in this episode

Organizations: TikTok, RNZ, Newsroom

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