How automation and AI are rewriting the upfront marketplace

How automation and AI are rewriting the upfront marketplace

June 9, 2026 ยท 31 min

About this episode

This episode discusses how automation and AI are transforming the traditional upfront marketplace.

The upfront marketplace has long been built on relationships and negotiation. Now, automation and AI are changing how deals get done.

Mentioned in this episode

Organizations: upfront marketplace

Products: automation, AI

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