How automation and AI are rewriting the upfront marketplace
From The Digiday Podcast by Digiday
June 9, 2026 · 31 min
About this episode
This episode discusses how automation and AI are transforming the traditional upfront marketplace.
The upfront marketplace has long been built on relationships and negotiation. Now, automation and AI are changing how deals get done.
Topics covered
- automation
- AI
- upfront marketplace
- business relationships
- negotiation
- deal-making
Keywords
- automation
- AI
- upfront marketplace
- negotiation
- business
- deals
Mentioned in this episode
Organizations: upfront marketplace
Products: automation, AI
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