About this episode

Kimeko McCoy and Tim Peterson discuss the shift from performance-only marketing to the importance of brand health metrics.

Is the era of performance-only marketing over? Performance returns are dropping. Brands are chasing AI visibility as LLMs take over search. All roads point to the return of 'brandformance.' Kimeko McCoy and Tim Peterson explain the brandformance to brand health metrics rebrand, and why marketers care about it again.

People in this episode

Guests: Kimeko McCoy, Tim Peterson

Topics covered

• brand health metrics
• performance marketing
• AI visibility
• brandformance
• marketing trends

Keywords

• brand health metrics
• performance marketing
• AI
• LLMs
• brandformance

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