About this episode

Leanne Cohens discusses the impact of AI search on business visibility and offers practical steps for SMEs to adapt.

More than 80% of Google searches now end without a single click to any website. And when Google’s AI Mode is fully active, that figure jumps to 93%. Which means the SEO, the website, and the Google Business Profile your business has invested in was built for a search behaviour that is rapidly becoming the minority. In this episode Leanne Cohens of Marketing Leap breaks down what AI search actually is in plain language, why 62% of businesses investing in traditional SEO are currently invisible to generative AI, and why the businesses that do show up are converting at over 14% compared to under 2% from organic search. No technical background required. Five practical steps any business owner can take right now to make sure their business stays visible in a search landscape that has fundamentally changed.

Topics covered

• AI search
• SEO
• business visibility
• generative AI
• search behavior
• digital marketing

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