Is Your Business Invisible to AI Search? What Every SME Needs to Know

About this episode

Leanne Cohens discusses the impact of AI search on business visibility and offers practical steps for SMEs to adapt.

More than 80% of Google searches now end without a single click to any website. And when Google’s AI Mode is fully active, that figure jumps to 93%. Which means the SEO, the website, and the Google Business Profile your business has invested in was built for a search behaviour that is rapidly becoming the minority. In this episode Leanne Cohens of Marketing Leap breaks down what AI search actually is in plain language, why 62% of businesses investing in traditional SEO are currently invisible to generative AI, and why the businesses that do show up are converting at over 14% compared to under 2% from organic search. No technical background required. Five practical steps any business owner can take right now to make sure their business stays visible in a search landscape that has fundamentally changed.

People in this episode

Guest: Leanne Cohens

Topics covered

• AI search
• SEO
• business visibility
• generative AI
• search behavior
• digital marketing

Keywords

• AI search
• SEO
• business visibility
• Google searches
• generative AI
• digital marketing
• search behavior
• conversion rates

Mentioned in this episode

Organizations: Marketing Leap, Google, Google Business Profile

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