Stop Asking Which Platform. Start Asking Where Do Buyers Decide.
About this episode
Leanne Cohens discusses the importance of understanding where buyers decide rather than which platforms to use for marketing.
Should I be on TikTok? Is LinkedIn worth my time? Should I be running ads instead? If you have asked any of these in the last six months, you got a different answer every time and probably felt more overwhelmed than before. In this episode Leanne Cohens of Marketing Leap explains why the question itself is wrong. The question that actually grows a business is not which platform should I be on, it is where do my buyers go when they are ready to decide. She breaks down the three-stage buyer journey, discovery, validation, and decision, and gives a practical framework for working out exactly which platforms support each stage for your specific business. Plus three questions that make your platform strategy obvious, and a simple exercise to identify which platforms are working and which are quietly diluting your results. 73% of small business owners say they lack confidence in their marketing strategy. This episode is the clearest path to changing that.
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