Your Email List Is the One Asset No Algorithm Can Touch
From The Digital Success For Business Podcast by Marketing Leap
June 12, 2026 · 21 min · Episode 48
About this episode
Leanne Cohens discusses the importance of email lists as a marketing asset that remains unaffected by algorithms and provides strategies for building and nurturing these lists effectively.
Every platform you have ever built an audience on has changed the rules on you. Facebook organic reach now sits at 1 to 2% of total followers. AI search is reducing website clicks. And content has never been easier to produce, which means trust has never been harder to earn. In this episode Leanne Cohens of Marketing Leap explains why your email list is the one marketing asset no algorithm can take away from you, why it delivers $36 to $42 for every $1 spent, and exactly what to do if yours is currently sitting neglected, underutilised, or barely exists at all. Covers the three marketing eras, the real reason most SME email lists are not working, how to build a lead magnet that attracts the right subscribers, how AI helps you build and nurture your list faster without replacing your thinking, and a simple five-email nurture sequence that converts cold subscribers into warm leads automatically.
People in this episode
Guest: Leanne Cohens
Topics covered
- email marketing
- digital marketing
- lead generation
- trust building
- AI in marketing
- nurture sequences
Keywords
- email list
- marketing asset
- lead magnet
- nurture sequence
- AI marketing
- SME email lists
Mentioned in this episode
Organizations: Marketing Leap
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