About this episode

Lyndsay and Shannon discuss crop-level profitability and decision-making frameworks for flower farmers using tulips and sunflowers as case studies.

In this episode of The Dirt on Flowers , Lyndsay and Shannon dig into crop-level profitability and the decision framework flower farmers need to decide what to grow, what to scale, and what to cut. Using tulips and sunflowers as concrete case studies, they walk through the full set of cost drivers — material inputs, labor (including owner labor), shrink/waste, storage and handling, equipment choices, and market/channel fit — and emphasize the non-financial factors (systems capacity, fuss factor, personality, social-media pressure) that shape good choices. The goal is to collect the data that lets you make deliberate CEO-level decisions for your farm. Be in the know for DirtCon 2027 If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers ! Leave us a rating and review on Apple Podcasts! Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider! Want to…

People in this episode

Hosts: Lyndsay, Shannon

Topics covered

• crop-level profitability
• flower farming
• cost drivers
• decision framework
• CEO-level decisions
• non-financial factors

Keywords

• flower farming
• profitability
• cost drivers
• decision framework
• tulips
• sunflowers
• CEO decisions

Mentioned in this episode

Organizations: The Dirt on Flowers, DirtCon 2027, The Dirt on Flowers Insiders, Apple Podcasts

Products: tulips, sunflowers

Places: www.thedirtonflowers.com

More episodes of The Dirt on Flowers

• Ep 281: Behind the Scenes with Cross Street Flower Farm · May 29, 2026 · 54 min
• EP 280: Uncut Week 22 Rain + Million Downloads + Motivation to Keep Going · May 27, 2026 · 38 min
• EP 278: Uncut Week 21 Peony + Spring Crop Download · May 20, 2026 · 32 min
• EP 277: Designing Systems and Choosing Equipment: A Deep Dive into Mechanized Flower Farming · May 15, 2026 · 1h 6m
• EP 276: Uncut Week 20 - Mother's Day Rundown, Favorite Zinnias + Bad review Drama · May 13, 2026 · 51 min

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