Why AI Scripts Are Killing Franchise Recruitment (And What to Do Instead)
About this episode
Stacey discusses the pitfalls of using AI-generated scripts in franchise recruitment and emphasizes the importance of authenticity.
In this episode, Stacey gets refreshingly honest about one of the biggest mistakes she's seeing franchisors make right now - reaching for AI-generated scripts to power their video content and recruitment marketing. We're living in a trust recession right now. Potential franchisees aren't just buying a business model - they're buying you. Your story, your energy, your imperfections. And when your video sounds like it was written by a robot (because it was), they feel it. That icky, off f...
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