About this episode

Stacey discusses the importance of adapting franchise marketing strategies to include generative engine optimisation and the role of AI in search visibility.

Over 80% of search users are already relying on AI-generated summaries. If your franchise isn't showing up in them, you're invisible. In this episode, Stacey breaks down why the old playbook of paid Google ads and keyword-stuffed websites can no longer cut it, and what franchisors need to do right now to get found in this new era of generative engine optimisation (GEO). You'll learn why YouTube has become non-negotiable for franchise marketing, how citation across trusted platforms dire...

Explore listener stats, chart rankings, contacts and more on the The Disruptive Franchise Podcast podcast page.