Viva La Dirt League: The NZ YouTubers With 7 Mil Subscribers You've Probably Never Heard Of

About this episode

Dom Harvey interviews the creators of Viva La Dirt League about their journey from making videos for fun to building a massive online presence.

This is a first for the Dom Harvey Podcast- a 4-way! I’m joined by Rowan, Alan and Adam from Viva La Dirt League- one of the biggest New Zealand success stories most Kiwis have never heard of. Full disclosure: a week before this conversation, I didn’t know much about them either. Then I saw the buzz in the office, did a deep dive, and realised these three unassuming Kiwi lads have built something absolutely massive. We’re talking 7.4 million YouTube subscribers, 5.6 billion views, a global fanbase, a custom-built studio with a giant green screen, a medieval tavern, a fake tech store, and a full-noise business that began with a few mates making nerdy videos for fun. Rowan, Alan and Adam are the brains behind VLDL.  What started in 2011 with parody songs and rough-as-guts sketches has become an international comedy machine for /gamers and fantasy fans. We talk about the early days when every video seemed to lose them subscribers. The moment they quit safe jobs to go all-in. Raising more than $4 million on Kickstarter. The pressure of employing people. And the strange reality of being famous to millions online while still walking around New Zealand mostly unnoticed. This…

People in this episode

Host: Dom Harvey

Guests: Rowan, Alan, Adam

Topics covered

• YouTube success
• content creation
• comedy
• entrepreneurship
• friendship
• resilience

Keywords

• YouTube
• Viva La Dirt League
• comedy
• content creator
• New Zealand
• entrepreneurship
• Kickstarter

Mentioned in this episode

Organizations: Viva La Dirt League

Places: New Zealand

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