DOT Goes Viral
From The DOT POD by NYSDOT - The DOT POD
February 17, 2026 · 25 min · Season 3 · Episode 60
About this episode
This episode discusses how DOT's social media posts can go viral, featuring insights from employees involved in a recent viral snowstorm photo.
If you've been on social media during a snowstorm or just before our morning commute, chances are DOT popped up in your feed. Sometimes those posts don't just pop...they explode. Case in point, last month's major statewide snowstorm. Millions of people viewed an eight-foot tall snowbank, with one of our DOT employees standing next to it for scale...and boom, that picture went viral. Jeremy Johnson is the DOT employee standing in that photo and Rick Hyde runs our social media and is the person behind what everyone sees on our social media channels; they join Josh and Anya on this episode of the DOT POD.
People in this episode
Hosts: Josh, Anya
Guests: Jeremy Johnson, Rick Hyde
Topics covered
- social media
- snowstorm
- viral content
- public engagement
- DOT communications
Keywords
- DOT
- viral
- social media
- snowstorm
- public relations
- engagement
- photography
Mentioned in this episode
Organizations: NYSDOT - The DOT POD
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