Beauty Trends That Are Going Away & SHOCKING Product Waste

Beauty Trends That Are Going Away & SHOCKING Product Waste

From The Double Cleanse by The Welsh Twins/W!ZARD Studios

July 19, 2026 · 34 min · Season 6 · Episode 30

About this episode

James and Robert discuss the shocking product waste in the beauty industry and predict which beauty trends are on the decline.

We’re tackling product waste and the beauty trends which need to go bye-bye on this episode of The Double Cleanse! After discovering that Americans can actually return used cosmetics (!!), James and Robert are diving into the shocking amount of product waste in beauty retail. From damaged-on-purpose makeup to prevent theft and dumpster diving, to products that literally can't go back on the shelf even if they're unopened, the twins reveal just how wasteful the industry is. Then they expose a particularly egregious TikTok trend: a woman bragging about returning her sixth perfume to Sephora in one week – products that immediately get thrown away instead of resold. The waste is real, and it's infuriating. James and Robert are also predicting which beauty trends are about to go extinct! They're calling out the death of glossy, dewy lip products and hydrating lip oils are on their way out. They discuss the cyclical nature of trends: glass skin peaked, now we're heading into matte everything like it's the 90s all over again. They also celebrate the return of peel-off masks, obsess over blue sheet masks and predict the rise of fruit-based skincare ingredients (apple, banana, avocado)…

People in this episode

Hosts: James, Robert

Topics covered

Keywords

Mentioned in this episode

Organizations: Sephora

Products: Apollo Ipsum Sleepless Night Black Orchid, peel-off masks, blue sheet masks, fruit-based skincare ingredients, glossy, dewy lip products, hydrating lip oils, glass skin, matte everything, apple, banana

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