About this episode

In this episode, Amanda Price and Dan Luna discuss how to build a trustworthy brand in direct primary care and the importance of patient experience over brand assets.

Send us Fan Mail Your logo is not what makes patients trust you. What they trust is the position you hold in their mind, and whether the real-life experience backs it up. We talk through how to choose a clear positioning statement for a direct primary care clinic, how a name can instantly signal belonging, and why “brand assets” matter less than the feeling patients get when they interact with you. From there, we get practical about digital presence and local SEO. We cover how to set u...

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