The Pre-Launch Financial Playbook For Direct Primary Care Clinics with Dan Luna

The Pre-Launch Financial Playbook For Direct Primary Care Clinics with Dan Luna

June 3, 2026 · 30 min · Season 3 · Episode 2

About this episode

Dan Luna discusses the financial foundations necessary for the survival of direct primary care clinics.

Send us Fan Mail Most people start a direct primary care practice because they want better medicine and more time with patients, but the part that quietly decides whether the clinic survives is the financial foundation. I sit down with Dan Luna, a bookkeeper who works inside the DPC world, to talk through the unglamorous basics that keep a membership-based clinic alive: planning for the income gap, building a simple cash-flow buffer, and understanding what your fixed costs really are when you...

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