K-Beauty: What’s Really Driving the Trend — Liah Yoo
About this episode
Dr. Randi interviews Liah Yoo about the evolution of Korean beauty and skincare.
Korean skincare changed the global beauty conversation but what happens when one of the voices who helped build it starts challenging everything it became known for? On this episode of The Dr. Randi Show, Dr. Randi sits down with Liah Yoo, founder and CEO of KraveBeauty. With more than 1 million subscribers and roughly 100 million views, Liah built one of the most influential platforms in skincare by teaching people how to understand their skin and then turned that trust into one of the most talked-about brands in beauty today. This is a deeper conversation around Korean beauty, how it shaped the industry, how it’s evolved, and what it looks like now through the lens of someone who has been at the center of it. You’ll hear how products like Oil La La, Great Barrier Relief, and Lip Barrier Relief came to life, how her audience helped shape the brand, and why a more focused approach to skincare is resonating at such a massive level. In this episode, we cover: 🔵 Why multi-step routines don’t always lead to better skin 🔵 The real role of skin barrier health 🔵 The relaunch of Oil La La and a different way to approach acne care 🔵 Kelp CoLab and a new approach to collaboration in…
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