Season 3 Ep. 20: What Liquor Stores DON’T Tell You (Allocations Exposed) ft. Vick @kenny18bts

Season 3 Ep. 20: What Liquor Stores DON’T Tell You (Allocations Exposed) ft. Vick @kenny18bts

April 21, 2026 · 1h 11m · Season 3 · Episode 20

About this episode

Jason interviews Vick about the intricacies of liquor retail and allocations.

Tasting Notes: Ever wonder who actually decides what hits the shelf… and what never makes it out of the warehouse? Jason sits down with Vick, owner of Kenny 18 Bottle Shop in Atlanta, to break down the real world of liquor retail—allocations, hype bottles, hidden gems, and what customers get completely wrong. What We Get Into: 🥃 The Truth About Allocations It’s not just luck—there’s strategy, relationships, and a whole lot of behind-the-scenes maneuvering. 📈 Bourbon vs. Tequila Boom Is ...

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