About this episode

Jason interviews Tim Piersant about reviving a whiskey city and the journey of Chattanooga Whiskey.

Tasting Notes: What does it take to revive a whiskey city after 100 years? In this episode, Jason sits down with Tim Piersant, CEO of Chattanooga Whiskey, to unpack the journey from grassroots startup to 2x Craft Producer of the Year. From fighting outdated laws to building one of the most innovative distilleries in America, this conversation dives into the mindset, risks, and relentless creativity behind the brand. This isn’t just about whiskey—it’s about identity, community, and building so...

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