About this episode

Kristin Juszczyk shares her journey from self-taught seamstress to founder of a successful sports fashion brand after dressing Taylor Swift.

On today’s episode, I’m joined by Kristin Juszczyk, founder of Off Season, to talk about how she went from teaching herself how to sew on YouTube to building one of the most exciting brands in sports fashion. Kristin shares the story behind her viral NFL game day designs, how Taylor Swift wearing one of her custom jackets changed everything, and the journey of turning a creative passion into a licensed apparel brand. We also discuss entrepreneurship, taking risks before you feel ready, navigating licensing deals with major sports leagues, building a brand from the ground up, balancing creativity with business, and why persistence is often the biggest competitive advantage. Whether you’re an entrepreneur, fashion lover, or simply looking for inspiration to chase a big idea, this episode is packed with actionable insights and founder wisdom. Enjoy! To connect with Siff on Instagram, click HERE . To connect with Siff on Tiktok, click HERE . To learn more about Arrae, click HERE .   To check out Siff’s LTK, click HERE . To check out Siff’s Amazon StoreFront, click HERE .  To connect with Kristin on Instagram, click HERE . To check out Off Season on Instagram, click…

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