Dropship First Then Start Your Brand — Here's Why — Ep 419
About this episode
Ben discusses how starting with dropshipping led to a successful brand launch and increased profit margins.
Ben shares how an $11 million golf simulator business led to a much bigger opportunity. By retailing other brands first, the team learned exactly what customers liked, what they hated, and where existing products fell short. When they finally launched their own brand, margins jumped from roughly 25% to 45% using the same traffic, customers, and audience.
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