
The Invisible Expert Problem (And How to Fix It)
From The DSO Hygienist with Christine Diehl by Christine Diehl
May 6, 2026 · 36 min · Season 3 · Episode 7
About this episode
Janis Sadoyama discusses the concept of personal branding and how to uncover one's authentic brand.
Janis Sadoyama has spent over 16 years helping founders, entrepreneurs, executives, and leaders architect aligned brands from the inside out. Her philosophy is that a powerful personal brand isn't something you create; it's something you excavate. You start from experience, from everything you've already lived and built and learned, and you bring it to the surface in a way that finally makes sense to the people who need you most. Janis specializes in working with what she calls "invisible exp...
People in this episode
Host: Christine Diehl
Guest: Janis Sadoyama
Topics covered
- personal branding
- entrepreneurship
- leadership
- marketing
- business strategy
Keywords
- personal brand
- invisible expert
- branding strategy
- entrepreneur
- leadership
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