How Customers Find Businesses Today | 7 Steps to Small Business Marketing Success - Episode 3
About this episode
This episode discusses how modern customers find businesses and the changes small business owners need to make in their marketing strategies to remain competitive.
Customers aren't finding businesses the way they did a few years ago, and many small business owners haven't caught up. AI search, topic authority, reviews, and credibility signals are reshaping how buying decisions happen online. Learn what makes a business findable today, why traditional SEO alone is no longer enough, and the practical changes that help customers choose you over competitors. 00:00 Introduction 04:32 How AI Search Is Changing Marketing 10:05 Your Website Should Sell, Not Explain 12:25 Build Content AI Will Recommend 15:40 Why Third-Party Mentions Matter More 17:23 See If AI Recommends Your Business Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts
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- AI Has Leveled the Marketing Playing Field
- Why Video Marketing Builds Customer Trust in the Age of AI
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