#317 Budai Media Specials: The $400K Health Ecommerce Google ads account

#317 Budai Media Specials: The $400K Health Ecommerce Google ads account

From The Ecom Show by Daniel Budai

March 19, 2026 · 14 min

About this episode

In this episode, Daniel Budai discusses optimizations made to a $2.4 million Google Ads account, focusing on operational excellence and profit leak identification.

You're listening to The Ecom Show, the podcast where we dive deep into the minds of top e-commerce entrepreneurs, marketers, and agency owners to uncover the most effective strategies and tactics for scaling your brand. I'm your host, Daniel Budai, e-commerce retention marketing expert and founder of Budai Media. Before we jump into today's conversation, just a quick reminder, if you enjoy the show, subscribe and share it with at least one friend. We don't run ads and rely solely on organic growth, so your support means the world. In this episode, I'm walking you through the exact optimizations we made to a $2.4 million per year Google Ads account for a brand preparing to exit to a major U.S. conglomerate - and the profit leaks we found that were costing them six figures. This wasn't about aggressive scaling. This was about proving operational excellence, eliminating waste, and showing incremental improvements that buyers pay premiums for during due diligence. We found competitor campaigns with 200+ keywords stuffed into one ad group, a PMAX campaign bleeding $110,000 on a landing page that wasn't even in the setup, and budget scaling mistakes that sent $22,000 per week to…

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