About this episode

In this episode, Jason and Trevor discuss how i-Genie provides consumer insights without traditional surveys or focus groups.

💡 Trevor is the CEO of i-Genie - https://i-genie.ai 💡 i-Genie provides Augmented Intelligence For Brand Equity, Market Research, Trend Spotting, Product Innovation and Consumer Insights, without Surveys Or Focus Groups 💡 Over 70% of marketing budgets have shifted to digital, i-Genie shifts your consumer insights data engine to be digital first 💡 In a time-pressured world, i-Genie goes where consumers are already talking and acting to unearth deep insights but passively instead of subjecting consumers through long surveys or focus groups 💡 In this episode Jason & Trevor discuss how consumer surveys often miss nuanced consumer insights Enjoy!

People in this episode

Host: Jason Greenwood

Guest: Trevor Sumner

Topics covered

• consumer insights
• digital marketing
• augmented intelligence
• market research
• product innovation

Keywords

• consumer insights
• i-Genie
• digital marketing
• market research
• augmented intelligence

Mentioned in this episode

Organizations: i-Genie

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