328: How a Handmade Business Owner planned for her best sales ever

328: How a Handmade Business Owner planned for her best sales ever

July 14, 2026 · 1h 0m

About this episode

Andrea York shares her journey from struggling with her handmade business to achieving her best sales ever through strategic planning and outsourcing.

If you've ever felt like you're working yourself into the ground and still going backwards, this episode is going to hit home. Andrea York runs Catch the Fire Worship Flags — a completely handmade, hyper-niche business — and just one year ago she was having her lowest revenue quarter ever, emotionally done, and seriously questioning her life choices. By the end of that same year, she had her highest revenue quarter ever, outsourced manufacturing, and moved to a 3PL… all things she thought were impossible. Listen in and learn: How to stop flying blind and get brutally honest about your numbers The difference between a strategic plan and a to-do list (hint – only one of them will move the needle) Why outside feedback was key to getting the clarity she needed to move onward and upward In the end, Andrea had built a business that's easy to run, or…if she chooses, easy to sell. RELATED LINKS: Get on the Inner Circle waitlist here: h ttps://www.thesocialsalesgirls.com/inner-circle-membership From stressed to confident. An inside look at a 2 year transformation https://www.thesocialsalesgirls.com/blog/from-stressed-to-confident-an-inside-look-at-a-2-year-transformation-episode-227 The…

People in this episode

Host: Susan Bradley

Guest: Andrea York

Mentioned in this episode

Organizations: Catch the Fire Worship Flags

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