Your Email List is Lying to You

Your Email List is Lying to You

From The Email Marketing Show by Email Marketing Heroes

April 13, 2026 · 8 min · Episode 322

About this episode

The episode discusses how feedback from email subscribers can sometimes be misleading and detrimental to business decisions.

What if everything your subscribers are telling you… is wrong? It sounds extreme, but it happens more often than you think. People on your email list will give feedback that feels helpful, polite, and even reasonable. But if you follow it without question, you could quietly hurt your business. This all started with a simple situation from the transcript. A subscriber told Simon that he was sending too many emails and asked if he could send fewer. On the surface, it sounds fair. It sounds like something you should listen to. But underneath, it reveals a much bigger problem. Sometimes, your email list is lying to you. Useful Episode Resources FREE list of the top 10 books to improve your email marketing If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here . Join our FREE Facebook group If you want to chat about how you can maximise the value of your email list and make more…

People in this episode

Host: Email Marketing Heroes

Topics covered

  • email marketing
  • subscriber feedback
  • business strategy
  • email list management
  • content creation

Keywords

  • email list
  • subscriber feedback
  • business impact
  • email frequency
  • marketing strategy

Sponsors

ResponseSuite

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