About this episode

Shan Berries shares her journey of building a national beauty brand and supporting single parents through her nonprofit.

How Passion, Purpose & Persistence Built a National Beauty Brand with Shan Berries How do you turn a side hustle into a nationally recognized beauty brand? In this inspiring episode, Shan Berries shares how purpose, perseverance, and passion helped her build a cosmetics company that’s changing lives. After more than a decade in radio and television, Shan made a bold leap into entrepreneurship by launching Shades By Shan Cosmetics, a beauty brand now carried in over 600 JCPenney stores nationwide. Beyond creating high-quality beauty products, Shan built her company around a mission to support single parents through the The MamaBerries Nonprofit Foundation, which has already helped more than 100 families across the country. In this episode, we discuss: • Transitioning from broadcasting to entrepreneurship • Growing a side hustle into a national retail brand • The realities of fundraising and scaling a business • Building a purpose-driven company that gives back • Representation as a Latina founder in the beauty industry • Balancing ambition with impact Whether you’re an aspiring entrepreneur, a beauty enthusiast, or someone looking for inspiration to pursue your purpose, this…

People in this episode

Host: Hurricane H

Guest: Shan Berries

Topics covered

• entrepreneurship
• beauty industry
• nonprofit
• personal development
• business growth
• Latina representation

Keywords

• beauty brand
• entrepreneur
• side hustle
• fundraising
• Latina founder
• cosmetics
• purpose-driven

Sponsors

Shades By Shan Cosmetics

Mentioned in this episode

Organizations: Shades By Shan Cosmetics, The MamaBerries Nonprofit Foundation, JCPenney

Places: United States

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