EE497 - Mentor Moment: Ciara Troy - Let the Customer Voice Build the Business (Oishii Sushi)

About this episode

Ciara Troy discusses the importance of listening to customer feedback and iterating in business.

In this Mentor Moment, Ciara Troy, founder of Oishii Sushi, shares a simple founder advantage that most people avoid: getting closer to the customer voice, not further away from it. Instead of over-engineering a five-year plan, Ciara focused on relentless iteration - testing, listening, refining, and letting real demand guide the next move. It’s a practical reminder that traction often comes from doing the unglamorous work: showing up consistently, making small improvements, and acting fast on feedback - even when you’re tired, the weather’s against you, and the path isn’t clear yet. Listen back to the full conversation in Episode 450 of The Entrepreneur Experiment - and subscribe/follow so you don’t miss the next Mentor Moment. *Our Sponsors * Nostra: https://bit.ly/nostra26 Azure: https://bit.ly/azure26 Follow The Entrepreneur Experiment: Instagram: https://www.instagram.com/entrepreneurexperiment/ TikTok: https://www.tiktok.com/@entrepreneurexperiment

People in this episode

Host: Gary Fox

Guest: Ciara Troy

Topics covered

• customer voice
• business iteration
• entrepreneurship
• feedback
• sustainable growth

Keywords

• customer feedback
• business growth
• entrepreneurship
• iteration
• Oishii Sushi

Sponsors

Nostra, Azure

Mentioned in this episode

Organizations: Oishii Sushi

More episodes of The Entrepreneur Experiment

• EE496: How Ashley McDonnell is Raising €50 Million to Take Irish Fashion Brands Global · April 30, 2026 · 2h 4m
• EE495 - Mentor Moment: Paul Buckley — The Accidental Australia Move That Changed Everything · April 26, 2026 · 14 min
• Why 10x Goals Are Easier Than 10% Ones: 5 Scaling Secrets from Google X & Zalando with Sean Mullaney · April 23, 2026 · 1h 46m
• EE493 -Mentor Moment: Rory McLaughlan - The Ask That Led to a Gary Neville Shoutout (Shirt in a Box) · April 19, 2026 · 8 min
• EE492 - From Glofox to WellFest: Anthony Kelly on Timing, Scale, and Redefining Success Beyond Business · April 17, 2026 · 1h 39m
• EE491 - Nir Eyal: Why Smart People Stay Stuck, And How To Break Out Of It · April 9, 2026 · 1h 0m