About this episode

Niall McGarry discusses his journey from building Joe.ie to founding Fabric Social and its acquisition by Publicis Groupe UK.

In this episode of The Entrepreneur Experiment, Gary Fox sits down with Niall McGarry, the founder of Joe.ie, Her.ie and Fabric Social, fresh from one of the most significant Irish founder exits of the year. After building Joe into one of Ireland and the UK’s best-known digital media brands, Niall started Fabric Social in the aftermath of the pandemic. What began in Ireland in 2021 became a UK-focused social-first creative agency that grew from roughly €2 million to almost €16 million in revenue and from 20 to 120 people in just 24 months, before being acquired by Publicis Groupe UK. This conversation is a deep dive into how Niall spotted the shift from follower-based social media to interest-based, trend-led vertical video, and how Fabric helped major brands like Curry’s and Subway show up with personality, speed and cultural relevance online. Niall also opens up about why he moved his family to the UK to crack the market, the difference between building a media company and an agency, how to know when it is the right time to sell, and why founders need obsession without becoming emotionally trapped by the business. If you are building a company, trying to understand modern…

People in this episode

Host: Gary Fox

Guest: Niall McGarry

Topics covered

• entrepreneurship
• digital media
• social media
• business growth
• company acquisition

Mentioned in this episode

Organizations: Joe.ie, Her.ie, Fabric Social, Publicis Groupe UK, Curry’s, Subway

Places: Ireland, UK

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